JTB Europe is one of some 150 companies that together constitute the JTB Group, the world's largest travel company.

JTB,founded in 1912, is the acknowledged leader of Japanese tourism marketing,familiar with every detail of the travel market.

And now we have our eyes on a still broader market, cultural exchange business, with more fascinating activities and greater ezcitement for those who travel with us whatever the setting of their cultural exchanges. The aim is to achieve a major expansion in the scope of our business.

Since 1963, when JTB set up its first European office in Paris, JTB Europe has established office in 24 European cities and covers the entire continent. As one of Europe's largerst Japanese travel company network, and as a member of JTB's global network, we support Japanese travelers by providing safe and comfortable travel, and selling travel products departing from locations in Europe.
We also work to promote sales of travel to Europe in Japan, with offices for sales and handling arrangements located in the major conurbations of Tokyo, Osaka, and Nagoya.

The high quality of the travel services that JTB provides is widely recognized and highly trusted among Japanese travelers.This means that we have a correspondingly high proportion of repeat travelers among our customers. JTB Europe is exploring even more attractive travel possibilities with its European partners.

Japan's travel market is diversifying and becoming more individualized.JTB Europe is committed to securing the largest share of this rapidly changing market.Our top priority is to increase the added value perceived by travelers. We are confident that our pan-European network, our long years of exoerience, and our consistent track record qualify us unisuely to lead the changes sweeping our industry.our proposales will be unmatched in duality, value and originality.

Europe may be the most distant destination for Japanese travelers. But the rich diversity of its cultures, traditions and ways of life makes it irresistibly attractive to them.And JTB Group companies specialize in addressing all their different needs and interests. We encourage them to make Europe not a "once in a lifetime experience" but a destination to which they will return.

From individual travelers to members of special-interest groups, and participants in conventions or incentive tours, JTB Europe caters for them all. Nor are the special needs of those with disabilities, or of those with strong commitment to environmental preservation, forgotten, for we will help attract and care for them.

JTB europe (Japan), with its 24 offices and sales outlets throughout Japan, is also known as ETC (for European Travel Center).

ETC was founded in 1985 and officially became JTB Europe (Japan) Ltd.in January 2004. JTBE(J) uses the far-flung network of JTBE offices located in major tourist cities throughout Europe to serve as JTB's in house operator in Japan and provide marketing and sales promotion.

Its staff of about 120, concentrated in the major conurbations of Tokyo, Nagoya and Osaka take responsibility for about a quarter of a million travelers, which comprise over 80% of the JTB Group's entire market volume.

JTB Europe not only covers all the European nations served by JTB European offices, but also the nations and regions of South Eastern Europe (including Croatia, Slovenia, Bulgaria and Romania), the Middle East (inc. Turkey, Syria, the Lebanon, Jordan, U.A.E., Oman and Qatar), Africa (inc.Egypt, Tunisia, Libya, Morocco, Kenya, Tanzania and South Africa) and the Russian Far East and Siberia. In all cases, JTB Europe (ETC) works with contractual inbound operators in each area.

Over the years, JTB Europe has developed services that help the entire European travel business, like My Bus tours. With regular departures, Japanese-speaking guides, and available regardless of which tour operator or package Japanese travelers have used, My Bus tours meet a wide diversity of needs, from shopping sprees at designer boutiques or shopping centers, through half-day walking tours of historic cities, to full-day coach trips to local scenic or historic sites.

But our eyes are now turned outward from Europe, as we seek to use the worldwide resources of JTB to serve those based in Europe.Our five-year plan for outbound travel expansion runs from 2006 through 2010. JTB Europe is committed to becoming pan-European market leader in Japanese-related business.

Our core business will be groupe incentive tours (M.I.C.E.). We can help our business partners to service Japanese companies based in Europe, and European companies whose business links them with Japan, with tours to Japan.But our reach extends far beyond Japan.

The JTB Groupe can provide services throughout Asia and indeed around the world, although many will naturally-and rightly-think of us first for travel to Japan.Our plans call for a rapid multiplication of this buisiness and we seek those who will want to grow rapidly with us.

The initials JTUN stand for a new strategic alliance that is already changing the face of European travel.

J  is for JTB, Japan's largest and longest established tour operator.
T  is for the Tumlare Corporation, the leading incoming tour operator in Scandinavia, the Baltic States, and Russia.
U  is for Universal Netlink (UNL), a joint venture owned 70% by JTB and 30% by Tumlare. It is already one of the fastest growing wholesalers in Western Europe.
N  is for Net Travel Service (NTS). This is a 50:50 joint venture between JTB and Tumlare, and the leading incoming operator in Eastern Europe.

Tumlare wanted to expand throughout Western Europe as part of its global sales activities, while JTB wanted to expand its global activities in the region that Tumlare knows best. Both companies saw the creation of UNL as a way of increasing market share within Japan. Soon, a vast sales network was established in Hong Kong covering the entire Far East region(Taiwan, Shanghai, Beijing, Jakarta, Bangkok, Singapore and Kuala Lumpur). The pre-existing Tumlare sales networks in North and South America were then added to this venture.

The unification of all these markets has dramatically increased the purchasing powder of both organizations in Europe. And it enables the high traditions of service at JTB and Tumlare to be maintained at the most competitive level.

JTB has a powerful network system that reaches around the world, and within Europe it boasts a particularly comprehensive set of office and arrangments that make it the envy of all other Japanese travel companies.

For the traveler in distress or caught up in trouble of any kind, the urgent need is for professional support services. The "Tour Desks" set up within JTB Europe offices form a system designed specifically to solve the problems of all such travelers. There is also a complete system for making additional local arrangements including My Bus bookings.